blogging-for-beginners The Blog as a Merchandise

Blogging for beginners step 4: The blog as a merchandise

By this time, the whole blogging experience should all be quite familiar. You would be more attuned to the process. You have already built the identity of your blog. This time, you are ready to make content and show that your blog has something to say about your topic.

RelatedSee how this guy makes $10,000 A month From home using amazon – watch the video

Publishing the lead content and promoting it

You have already written the flagship content of your blog. The people to whom you send it to for checking or comments might have already given a point or two on how to make the lead content better. After editing your article and when you are already satisfied with it, you may already post the lead content in your blog. Again, notice that the rule of leaving your article overnight before posting applies to all articles you are going to make. This allows you to become less familiar with words and be able to see errors better.

Creating the next content

Among the first exercises you have made in this how to start a blog series is to come up with possible topics for your blogspot. It may be a story that says something about your niche, a how-to-guide on how to do things better or an article discussing your opinion about a certain topic.

There are just so many possible ways to present your content in an interesting and informative way. The possibilities are endless. However, before you start creating your content, you need to research for the keywords that you would be needing for your articles. Keywords are the words used by your possible audience to search for information related to your niche. The handiest tool used for keyword research is the Google keyword research tool.

Once you have already a list of keywords to work on, choose some keywords that you could tie up into one article. Make sure to naturally insert these keywords in your article so that it would not look awkward in your article. Thus, it would be helpful to choose keywords that could be used together to express a common idea.

Now that you have your idea and a set of keywords to work on, the next thing that you need to do is make sure that your post is interesting. How do you do this? First is the title. It should be catchy enough to perk the interest of your readers. Your discussion should also be relevant to your target audience so that they would have a reason to linger and read your post. Aside from information, you should also prompt them to do something – how they could apply what your post says. It would also be helpful if the post could elicit some form of reaction from your audience.

It may be good or bad as long as it encourages active participation from your readers. Citing lines from other blogs would also help substantiate what you are saying, in the same way, that telling anecdotes could give your readers a better idea of what you are trying to say. Lastly, since your posts are your way of communicating directly to your audience, you need to choose your words very carefully. It should be strong enough to show authority, but not too strong to become offensive. At the same time, it should also appear engaging so that your readers would become more interested in what you are trying to say.

Related: Discover how to start your content marketing – the right way

Experiment with formats and headlines

In order to expand your knowledge and idea on the different post formats for your blog, it would be very helpful if your read newspapers and magazines. These resources offer a whole variety of topics and formats that you could experiment on. You can also list down five possible headlines that you think your target audience would like to see in your blog. Then check out your ideas folder if there are those that could be used to support or discuss further the listed headlines. If there are not, you may add these headlines inside your ideas folder.

Blog posts are structured using a number of elements and these include format, structure, title, tone, image, among others. The first two elements that you need to know are format and titles. Format is more than just structure. It refers to the kind of frame or perspective you are going to use in order to let your readers know what you want to say. Title, on the other hand, is the first that your readers will see about your post. It should be able to grab hold of their interest and make them want to stay in your blog to read your post further. The title should also be fused with keywords so that it can become visible in search engines. And, lastly, the title should be able to give readers an idea what your post is all about. Thus, it is important to carefully choose your title as not to give false hopes to your audience.

There are two ways to widen possible format and title options. As a blogger, you may check out magazines and list down all kinds of article formats that you see. Then, choose which among these formats would suit the ideas that you have already listed. You could also start by listing down possible titles that your audience would be very interested in as well as the keywords that are popularly searched for your niche. Try to use one or two keywords and insert them into the titles you listed. Then, look at your ideas folder and try to see which of your generated ideas can be placed together with your modified titles.

Whichever of these two exercise you choose, make sure to add any ideas that you come up with into your ideas folder. And then, check out some of the ideas that you added and write down possible formats you could use for each of them. When done, place your list inside your post planning folder.

Related: How to create great headlines that converts

Content plan creation

In the previous tasks, you were asked to fill up your ideas folder with possible content topics and to also come up with a realistic posting schedule. This is the perfect time to use those two in order to come up with your blog content plan which will be your basis for the coming weeks and maybe months.

The plan will help you organize the posts in your blog and make sure that you have covered all relevant topics and that there are no two posts that duplicate the same concept. In addition, the plan will also be able to give you a better perspective of your own availability to write for your blog – upcoming holidays, tight schedules, and the likes. In the long run, the plan will also become your reference when coming up with fresh and innovative content as it gives you a complete list of posted content.

Social media promotion of reliable sources

Aside from your content, you also need to focus on your sources. It is not enough that you promote your content in the online community that you built. You also need to share the sources that helped you come up with your content. It is a good way of thanking them for helping you build your own blog because without the knowledge and expertise they shared, you will not be able to come up with your blog spot. And, without posts, there will also be no blogs.

All you need to do is allot a certain schedule in your posting for any updates of these sources and post the link in your social media account. In this way, your own audience community who are also interested in the niche that your source is an authority of will be able to see your source’s ideas.

But, also remember to choose only the best posts to share in social media account. You do not want your audience to lose interest in your social media posts. They might end up ignoring the links that you share. It does not matter if you do not get to post many links. Quality should always be on top of quantity.

RelatedLearn step by step how I created an $8000/mo social media business from home – Watch the video.

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